It’s that time of year again: when Queensland’s fashionistas don the season’s must-haves and flock to the South East, where Brisbane’s South Bank is transformed into a glittering stretch of runways, discussions and stylish cocktail parties.
Mercedes-Benz Fashion Festival – Brisbane, hosted by South Bank, is back for 2011 and promises a stellar lineup of designers and a range of fashionable events to satisfy even the most sartorially starved crowds.
Running from Saturday 20 until Friday 26 August, the Fashion Festival 2011 will showcase Spring/Summer collections from more than 60 local, national and international designers.
This consumer-driven event will present an eclectic mix of fashion, from broad-appeal merchandise and swimwear to independent ready-to-wear designer labels, all of which are available in-store and ready to buy.
Now in its sixth year, the Festival makes fashion accessible to everyone, with nine group shows and an off-site swimwear/resort show. Guests can also enjoy a drink and a catch-up amid the buzz of pre- and post-show festivities in the Fashion Bar at the Cascade Court, QPAC.
If that’s not enough to get you salivating, the Festival will also host a series of fashionable high teas, an Australian Fashion Graduate of the Year competition, a “fashion after hours” discussion program and a gala closing event.
In the wake of the recent natural disasters that have struck the Sunshine State, fashion may be considered a somewhat frivolous pursuit by some, but it is now more important than ever to support our local fashion industry and the many jobs that it provides.
“In what can only be described as a challenging few months for the entire state, we need to promote the best that Queensland has to offer to the rest of the country. The Mercedes-Benz Fashion Festival is a serious business and generates wide exposure for the city and the designers and retailers involved,” said Festival Director Lindsay Bennett.
The Fashion Festival generates huge revenue for the Queensland fashion and retail industry. Last year’s festival alone generated reported retail sales in excess of $4.35 million and print media coverage of more than $8.1 million.
The festival also stages a fashion shoot each year that involves some of Queensland’s most well-known designers at iconic locations and helps to draw tourism for the state.
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